Marketing Technology Specialist

# Marketing Technology Specialist

Łódź

Warszawa

At Hycom we are at the forefront of marketing innovation, and we're looking for a passionate Marketing Technology Specialist to join our team in Łódź or Warsaw. If you're enthusiastic about marketing technology, thrive on data-driven decision-making, and are ready to help us expand our outbound marketing efforts, we want to hear from you!

**Our recruitment process involves max. 3 steps** :
1. **CV Assessment:** after positively assessing your CV, we will invite you to an online meeting with our HR team.
2. **Interview with Leader:** the next step is an interview with Marek Rychter, your potential future leader.
3. **Practical Task:** the final step is to complete a practical task and present the results during an online or onsite meeting.

* Marek
Rychter
Head of Marketing at Hycom Digital
marek.rychter@hycom.pl
See Marek Rychter on LinkedIn

Your tasks & duties
* **Close collaboration with the Sales Department:** establishing prospect databases, creating tailored communication paths for specific potential customer groups, qualifying leads, and handing them over to the sales department.
* **Managing the potential customer database** : acquiring data, segmenting data, analyzing behavior, and adjusting subsequent actions based on data.
* **Setting up automated communication paths** : using emails and LinkedIn accounts.
* **Integration of lead prospecting activities** : coordinating all lead prospecting activities with CRM.
* **A/B testing and experimentation** : improving campaign performance and conversion rates.
* **Staying up-to-date** : keep up with the latest marketing technology trends and tools and make recommendations.

Main requirements
* **2+ years of experience** in marketing technology or a related role.
*Strong**analytical skills** with the ability to interpret data and make data-driven decisions.
*Hands-on experience with**marketing automation** platforms (e.g., HubSpot, Wappalyzer, Apollo.io, Walaxy, LinkedIn Navigator, MailChimp, Woodpecker).
* Bachelor's degree in marketing, business, or a related field.
* Excellent communication and teamwork skills.
*Knowledge of**CRM systems** and **data analytics tools** (e.g., Google Analytics).
* **Ability to adapt** to a fast-paced and evolving marketing landscape.
* **Fluent** in both **Polish** and **English.**

We offer you
* **Hybrid Work Model** : working from our Łódź or Warsaw office at least 3 days per week.
* **Benefits:** fully funded private healthcare, foreign language courses, annual financial bonus, co-financing of sports packages, group insurance.
* **Professional Development** : internal trainings and events, as well as participation in industry conferences and courses.
* **Company shared car** : possibility to use a company car available in the Łódź or Warsaw office for business and personal use.
* **Integration** : many opportunities for team bonding and social events.