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Communications and Digital Marketing Specialist

Communications and Digital Marketing Specialist
Apply now Position: Communications and Digital Marketing Specialist
Job no: 522916
Employment type Full time
Property / Office: Mandarin Oriental, Paris
Location: Paris, France
Department: Communications, Non-Management (Experienced)
The Communications and Digital Marketing Specialist manages the following responsibilities:
+ Oversee the creation and management of the brand identity for the hotel and all its outlets.
+ Ensure adherence to Mandarin Oriental Hotel Group corporate identity guidelines for all promotional materials and advertising.
+ Plan, organize and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
+ Manage the day-to-day handling of all social media channels such as Facebook, Twitter and Instagram, adapting content to suit different channels
+ Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite
+ Form key relationships with influencers across the social media platforms undertake audience research
+ Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
+ Work closely with the Director of Communications to develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world.
+ Maintain frequent contact with the hotel's guests and clients through direct marketing activities (newsletter…).
+ Ensure up-to-date, brand-appropriate web site copy for the hotel. Liaise with appropriate corporate and property colleagues to update the hotel site regularly.
+ Work closely with the Director of Communication to prepare and update the annual Sales, Marketing and Digital Communications Plan
+ Have a minimum of 2 years' experience in the similar position, preferably in a luxury setting.
+ Have excellent communication and organization skills.
+ Must be able to work in a high-pace and dynamic operation.
+ Must be detailed oriented, excellent computer skills necessary.
+ Have a pleasant, friendly and helpful manner.
+ Able to handle multiple tasks at one time.
+ Able to consistently delight and satisfy our guest.
+ Has a strong interest and passion in the world of social media and a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
+ Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
+ Must show creative skills for contributing new and innovative ideas
+ Excellent team working, collaboration and networking skills
+ Fluent in French and English
+ All candidates must be eligible to live and work in France. Documented evidence of this eligibility will be requested from candidates as part of the recruitment process.
Advertised: 06 Aug 2021 Romance Daylight Time
Applications close:

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