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Global Marketing Automation Contractor

Global Marketing Automation Contractor

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Date: Feb 10, 2021

Location: IL, US

Company: Hollister Incorporated

We Make Life More Rewarding and Dignified

Location: Libertyville
Department: Marketing

Hollister Inc. is seeking for an experienced subject-matter-expert of marketing automation tools, preferably Pardot, to join our dynamic Global End-User Marketing team.

This candidate must possess the ability to manage the development and implementation of campaign assets including email templates, landing pages, contact lists, campaign workflows, marketing automation rules and understands how marketing automation tool interacts with Salesforce.

This candidate will have the opportunity to grow, expand and nurture the email marketing capabilities of Hollister Incorporated. This candidate must be able to work independently or in a team environment and have experience working with remote teams.

Responsibilities:

* Work closely with Global Email Marketing Manager and the Global End-User Marketing team for developing and maintaining the Hollister email marketing campaigns for prospects, clinicians, and our consumer services program from strategic conception, program management, and execution through performance tracking and analysis.
* Ensure the consumer services automation program is executed flawlessly and manage the execution of the automation program globally.
* Customer-centric mindset: Help create and optimize smooth and seamless customer journey across various initiatives.
* Partner with cross-functional teams, management, and vendors to ensure successful execution of programs.
* Ensure all assets (lists, graphics, templates, landing pages, emails etc.) in Pardot are organized and updated with the consistent naming convention
* Demonstrate knowledge of best practices for creative emails, templates segmentation dynamic content, and testing methodologies.
* Define and create lead scoring and distribution methodology to provide engagement analytics for segmentation and lead qualification purposes.
* Experience implementing analytics code and setting up analytic event tracking using various platforms (Google Analytics, Google Tag Manager, Data Studio, etc).
* Analyze and report on campaign results and consumer behavior to identify actionable opportunities to increase sample opportunities, improve consumer retention and improve engagement.

Work Experience Requirements
* Minimum of 3+ years related experience in digital marketing roles

Education Requirements
* Bachelor's degree in Marketing, IT, or equivalent field

Specialized Skills/Technical Knowledge:
* Exceptional written and oral communications skills with strong attention to detail
* Exceptional proficiency with marketing automation and CRM platforms (Salesforce, Pardot, Marketo, etc.)
* Innovative, organized, motivated, high-energy team player
* Experience with A/B and MV testing
* Fluency with data and analytics
* Understanding CAN-SPAN, GDPR, CCPA, cookie law & compliances
* Basic to medium level HTML experience and competency
* Pardot Certification a plus
* Google Analytics certification a plus

Hollister Incorporated is an independent, employee-owned company that develops, manufactures, and markets products for ostomy care, continence care, and wound care and develops educational support for patients and healthcare professionals. We have been in business for more than 95 years. Our products are sold in more than 90 countries and we have manufacturing and distribution centers on three continents. At Hollister Incorporated, we are passionate about the work we do, and we are committed to making life more rewarding and dignified for our Associates and for the people who use our products and services. A career at Hollister Incorporated can take many paths, all of them leading to rewarding opportunities.

Hollister is an EO employer - M/F/Veteran/Disability

Job Req ID: 28940

Job Segment: Developer, CRM, Marketing, Technology
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Über dieses Unternehmen

Hollister Incorporated


0

9 Jobangebote

Über diesen Job

Global Marketing Automation Contractor

in
Österreich

Aktualität
12.02.2021

Tätigkeitsbereich
Marketing | Werbung

Anstellungsart
Freelancer | Projektarbeit, Vollzeit

Positionsebene

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1 Job

Global Marketing Automation Contractor

bei Hollister Incorporated


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